IMPACT OF AI ADOPTION ON ORGANISATIONAL COMMITMENT TOWARDS UNITED NATION’S SUSTAINABLE DEVELOPMENT GOALS: A SEM APPROACH
Dr.T.Kokilapriya
Assistant Professor & Head
Department of Commerce (PA)
P.K.R. Arts College for Women Gobichettipalayam, Erode district.
Email: kokilapriyat@pkrarts.org.
Ms.R.Rajeswari
Assistant Professor
Department of Management
P.K.R. Arts College for Women Gobichettipalayam, Erode district.
Abstract
The rapid advancement of Artificial Intelligence (AI) is revolutionising organisational strategies and operational models across industries. At the same time, businesses are increasingly expected to align their activities with the Sustainable Development Goals (SDGs) articulated by the United Nations. Despite growing discourse on digital transformation and sustainability, limited empirical research has examined how AI adoption influences organisational commitment toward the SDGs. This study investigates the impact of AI adoption on organisational commitment to the SDGs, while examining the mediating role of digital transformation. Drawing on the Resource-Based View and Dynamic Capability Theory, the study proposes a structural model linking AI adoption capabilities, digital transformation processes, and SDG-oriented organisational commitment. Data has been collected from senior and middle-level managers involved in technology and sustainability functions across organisations. Structural Equation Modeling (SEM) has been employed to test the direct and indirect relationships among the constructs. The findings demonstrate that AI adoption significantly enhances organisational commitment toward SDGs, both directly and indirectly through digital transformation initiatives. The study contributes to the literature by integrating AI capability and sustainability commitment within a unified empirical framework.
Keywords: Artificial Intelligence (AI) Adoption, Sustainable Development Goals (SDGs), Organisational Commitment, Digital Transformation, Corporate Sustainability, SDG Alignment, Green Innovation.
