The Dynamics of Financial Market in the Digital Age
Amandeep, MBA( Mittal School of Business), amantiwari0608@gmail.com
Divyansha Singh , MBA(Mittal School of Business), divyansha822@gmail.com
Tanish kar, MBA( Mittal School of Business), tanishkar1999@gmail.com
Divanshi , MBA(Mittal School of Business), katochdivanshi@gmail.com
Dr. Atul Sharma, Assistant Professor,(LPU) atulgandhoyta@gmail.com
ABSTRACT
This article examines the changes in financial markets due to developments such as online trading platforms, speedy information flow, algorithmic trading, and the growing influence of cryptocurrency. The study aims to find out how these technological factors impact the participation, decision making and perception on volatility and risk of investors. The structured questionnaire was completed by 154 respondents from various age-groups, professions, and trading/exchange or investment experience for the collections of primary data. The analysis of data was carried out using percentage analysis, descriptive statistics, Chi-square test, correlation and factor analysis. According to the findings many respondents think that due to digitalisation low-cost trading is easy the market has increased participants easier trading. Those surveyed also feel the pressure to respond quickly due to real-time news, alerts and information shared on social media. Many respondents agree that today’s market possesses sudden spikes and short-term volatility more than before. Nevertheless, Chi-square findings frequently do not indicate strong confirmed associations between categorized variables. In other words, some relationships are not confirmed in this sample. In summation, the study asserts that while the digital era has rendered markets faster and more accessible, there also exists a greater need for investor education and risk management in conjunction with better monitoring of technology adoption in trading.
Keywords: Digital trading, financial markets, market volatility, real-time information, algorithmic trading, cryptocurrency, investor behaviour, risk management.
