A Managerial Perspective on Business Intelligence Tools as Decision Support Systems in Mind Box LLC
KIRAN RAJ S J1 , VIVEK V2
1Student, School of Management Studies, Karpagam College of Engineering, Coimbatore, Tamil Nadu, India.
1Assistant Professor, School of Management Studies, Karpagam College of Engineering, Coimbatore, Tamil Nadu, India.
Abstract - In today’s data-intensive business environment, organizations increasingly depend on Business Intelligence (BI) tools to support evidence-based decision-making and sustain competitive advantage. This study examines how managers at Mind Box LLC perceive and utilize BI tools as Decision Support Systems (DSS) in their routine and strategic decision processes. Using a descriptive research design, primary data were collected from 100 managers across departments through a structured questionnaire, complemented by secondary data from journals and company documents. The analysis employed percentage statistics, chi-square tests, correlation, and one-way ANOVA to evaluate BI usage patterns, perceived benefits, challenges, and satisfaction levels. Results show high adoption of BI tools, with 75% of managers using them at least weekly and a majority reporting moderate to advanced BI knowledge. Managers report that BI tools improve decision quality, reduce uncertainty and risk, enable faster decisions, and contribute to competitive advantage. Key barriers include insufficient training, data quality issues, and system complexity, while no significant differences in satisfaction were found across managerial levels. The findings underscore that BI tools are effective DSS enablers when supported by robust data governance, continuous training, user-friendly design, and a data-driven culture. The study offers practical recommendations for strengthening BI adoption and maximizing its decision support value at Mind Box and similar technology-driven organizations. This study contributes to the growing literature on BI-enabled decision-making in technology-driven organizations.
Keywords: Business Intelligence, Decision Support Systems, managerial perception, data-driven decision-making, Mind Box.
