An Empirical Study on Enhancing Logistics Performance to Achieve Competitive Advantage

An Empirical Study on Enhancing Logistics Performance to Achieve Competitive Advantage

1 Ms V. LAKSHANA, 2 Mrs K. KAVITHA

1 Student, School of Management Studies, Karpagam College of Engineering,

Coimbatore, Tamil Nadu

2 Assistant Professor,  School of Management Studies, Karpagam College of Engineering, Coimbatore, Tamil Nadu

ABSTRACT

Logistics has become an important aspect of improving the performance of an organization, in terms of competitiveness. The efficient management of logistics provides an organization with the ability to provide efficient and effective delivery of goods at the lowest cost to the customer and provide increased customer satisfaction. The intent of the research study was to evaluate and improve logistics performance for Greenwich Meridian Logistics (India) Pvt. Ltd., Tiruppur, with regard to their current practices in the area of logistics.The research study will begin with a review of the challenges experienced by the organization, which was developed by evaluating responses to the structured questionnaires completed by employees in the organization. Some of the challenges identified were transportation delays, communication issues between departments, inefficient inventory management, and inadequate use of modern technologies. The study used both primary and secondary data, with primary data obtained from the structured questionnaires and secondary data from company records and literature.The analysis of logistics for Greenwich Meridian Logistics (India) Pvt. Ltd., Tiruppur, has identified specific areas to improve logistics performance through the use of improved coordination, utilization of advanced technologies, such as ERP and GPS technology, and appropriate workforce training. The study concludes that the implementation of the recommended strategies will enhance logistics performance, reduce operating costs, improve customer satisfaction, and strengthen the company's competitive position.

KEYWORDS: Logistics Performance, Supply Chain Management, Competitiveness, Transportation, Warehouse Management