The Impact of AI-Generated Content Tone and Brand Credibility on Consumer Trust and Brand Loyalty
Vijayant Kumar Singh and Ansh Sahi
Abstract
The rapid development of artificial intelligence in the field of marketing communication has greatly changed the dynamics of the relationship between a brand and a consumer in the virtual world. The purpose of this research is to examine the role of artificial intelligence-generated content tone and brand credibility in developing trust and brand loyalty among consumers, especially in emerging markets. The research is based on existing literature on the subject. The research also includes primary research data to support the research. The research highlights the role of communication tone in creating the right impact on the minds of the consumers. The friendly and empathetic tone of artificial intelligence helps in creating trust among the consumers. The research also highlights that brand credibility plays an important role in creating trust among the consumers and removing uncertainty about the virtual world. The research also highlights that trust acts as a mediator between artificial intelligence communication and brand loyalty, motivating the consumers to purchase the product again and develop brand loyalty. The research also highlights that the age group of 18-24 years is open to artificial intelligence communication, whereas the age group of 25-30 years is skeptical about the authenticity and transparency of the communication. The research also concludes that organizations need to strategically develop artificial intelligence communication by incorporating a human-like tone and high brand credibility to develop trust among the consumers and establish a long-term relationship with them. The research is an important contribution to the existing knowledge on the subject. The research is relevant to the existing knowledge on the subject and is relevant to businesses in the context of the changing dynamics of the virtual world in emerging markets.
