Cash and Code in the Frictionless Economy: The Paradox of Digital Literacy in Modern Finance
Varsha Annasaheb Patil*, Dr. Tejaswini S**
*MBA 2024-26, Faculty of Management Studies, JAIN (Deemed-to-be University)
**Assistant Professor, Faculty of Management Studies, JAIN (Deemed-to-be University)
Abstract
The paradigm shift towards digital code globally has found a special impetus in countries like India owing to systemic enablers such as the Unified Payments Interface. Despite unprecedented transactional volume, there exists a psychological gap wherein digital adoption occurs out of compulsion as opposed to preference. This paper critically assesses the paradigm shift towards digital code for urban Indian users (N=112) employing a mixed-methods approach to assess psychological friction, cybersecurity risks, and microeconomic effects of frictionless finance on consumer spending behavior.
This paper extends empirical results on urban Indian users employing the Technology Acceptance Model (TAM) framework to assess digital adoption. Findings suggest a paradigm shift toward 'perceived financial usefulness' as opposed to 'perceived ease of use' as a determinant for long-term behavioral change. Further, the paper extends empirical results on the 'Paradox of Digital Literacy,' wherein the most digitally savvy demographic segment, comprising young urban Indian professionals between 25 and 34 years old, exhibited the highest levels of cybersecurity risk as a result of their high digital literacy. This paper extends empirical results on the 'pain of paying' theory in a digital context, wherein frictionless digital transactions were found to have a significant positive correlation with impulsive spending behavior. To achieve a stabilized digitized economy, fintech developers are required to transcend digital wallets as a personal finance management tool and voluntarily add 'ethical friction' to protect consumer financial health.
Keywords: Cash to Code, Digital Payments, Technology Acceptance Model (TAM), Pain of Paying, Trust Deficit, Behavioral Economics, Digital Literacy
