The Future of Work: Integrating HR Practices with Business Analytics in the Digital Era
Shubham L. Limbole1, Pratiksha D. Raut2, Dhara S. Rathod3 , Shubham S. Nikam4, Prof. Aishwarya Komti5
1,4 Master in Business Administration (Business Analytics), Zeal Institute of Business Administration & Computer Application & Research
2,3 Masters in Business Administration (Human Resource Management), Zeal Institute of Business Administration & Computer Application & Research
5Professor, Zeal Institute of Business Administration & Computer Application & Research
Abstract - The playbook for managing employees has completely flipped. Not that long ago, HR managers pretty much relied on gut feelings to make the big calls. That era is over. Today, data and automation run the show. This study looks into what actually happens when companies wire artificial intelligence (AI) and business analytics into their HR departments. We wanted to see if this tech actually improves decision-making and overall company success. We tested three main ideas here. First, does using data actually lead to better choices? Second, do these tech-heavy HR strategies actually keep people around longer and make them work better? And third, does bringing AI into the mix give the whole company a measurable boost? We ran some secondary workforce data and industry numbers through cross-tabulation and chi-square tests, and the results were surprisingly clear. All three ideas held up. Using analytics takes the guesswork out of the equation. It makes performance reviews fairer and ties directly to happier employees. Better retention and higher engagement? Analytics delivered on both fronts. Meanwhile, AI showed a strong connection to raw productivity. The bottom line is that companies need to stop treating HR tech as some futuristic concept and start figuring out how to use it ethically right now.
Key Words: Human Resource Management (HRM), Data-Driven Decision Making, HR Analytics, Business Analytics, AI in HR, Future of Work, Organizational Performance, Digital Transformation.
