A STUDY ON IMPORTANCE OF EMPLOYEE ENGAGEMENT FOR SUSTAINABILITY IN SOFTWARE INDUSTRIES AT CHENNAI

A STUDY ON IMPORTANCE OF EMPLOYEE ENGAGEMENT FOR SUSTAINABILITY IN SOFTWARE INDUSTRIES AT CHENNAI

NIRMAL KUMAR M

MASTER OF BUSINESS ADMINISTRATION

SCHOOL OF MANAGEMENT STUDIES

SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY

(DEEMED TO BE UNIVERSITY)

Accredited with Grade “A” by NAAC I 12B Status by UGC I Approved by AICTE

JEPPIAAR NAGAR, RAJIV GANDHI SALAI, CHENNAI - 600 119

ABSTRACT

Employee engagement is becoming valuable as the success comes from within the organization when transforming into the digital age and the modern world. It is crucial to take into consideration the level of engagement as competitive advantage and value proposition when talking about a successful and efficient organization. The concept of employee engagement is becoming popular around the world nowadays, and Finland is no exception. The thesis concentrates on investigating the current situation of employee engagement in two Finnish medium and large corporations. The thesis aims to explore the factors that are driving or hindering the development of engagement based on the case organizations. By analyzing what is working and the existing difficulties, this thesis attempts to assist the case companies for better understanding and research in the near future. The author decided to employ a qualitative research method with a deductive reasoning approach in the thesis. The data are obtained from a variety of sources, including interviews and reliable academic literature sources. The research is divided into two main parts: the theoretical framework and empirical findings. The theoretical framework includes information about employee engagement, motivation and influence on the organization. The empirical part comprises an analysis of two case companies and a comparison of them as a summary. The outcome of this thesis is meant to help the case companies better understand the situation, the possible driving and hindering factors at the level of engagement. The driving factors of engagement are classified into achievement, recognition for achievement, work itself, responsibilities and growth or advancement. The hindering factors include supervision, interpersonal relationships, working conditions, salary, status, security and personal life. Engagement influences on each part of the organization and an efficient organization can bring out the best for the engagement level. Engagement is beneficial for the organization concerning productivity, employee retention, and increasing customer loyalty. This research paper was aimed at assessing the Employee Engagement levels in the IT industry  in India, the factors  that contribute  to Employee Engagement and  to suggest means  and ways  to improve  Employee Engagement levels in the industry being researched. The researcher set out to also identify the impact of demographic profile of employees on engagement. Also assessed in this empirical research was the influence  of  organizational  inputs  on  Employee  Engagement.  A  structured questionnaire  was  administered  to  employees  of  several  IT  companies  in  India. Research results indicate that the demographic profile of employees has an impact on employees’  engagement.  Organizational  inputs  and  support  has  an  influence  on engagement  and  that  committed  employees  were  more  engaged.  Several recommendations  are  suggested  to  improve  employee  engagement  based  on  the analysis of data collected for this research.