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Conference Proceedings- NCDTAIM 2026

National Conference on Digital Transformation and AI Impact on Management

– NCDTAIM 2026

Conference Volume: Volume 10 – NCDTAIM 2026

Conference Date: 27th and 28th January 2026

Venue: Dr. Hasanuddin Ahmed Auditorium, Global Education Centre (MBA), Moinabad, Hyderabad

NCDTAIM-2026 – Published Conference Papers (PDF)

This downloadable PDF contains the published papers of NCDTAIM-2026, along with the front cover page and back cover page of the conference proceedings.
👉 Download Published Papers (PDF)

About the Institution
Global Education Centre (MBA), Hyderabad was established in 1999 by the Madina Educational and Welfare Society (MEWS). The institution is approved by AICTE, New Delhi and affiliated to Osmania University. The campus is located at Chilkur, Moinabad, Ranga Reddy District, Telangana and spread across 30 acres.

About the Conference
Digital transformation and artificial intelligence are reshaping modern management practices by automating operations, enabling data driven decision making, and transforming leadership roles. The conference provides a national platform for academicians, researchers, industry professionals and management scholars to exchange ideas and research outcomes.

Patrons and Conference Committee
Chief Patron: Ms. Sabiha Farzana, Secretary, GPC
General Chair: Dr. Mrs. Ravindra Tiwari, Dean GPC
Patrons: Mr. K. M. Fasihuddin, Director GPC; Mrs. Maria Tabassum, Director GPC
Conference Chair: Dr. G. Ahmed Zeeshan
Convenor: Prof. Shama Yasmeen, Principal GEC
Co Convenor: Dr. M Radha, Professor GEC
Co Ordinators: Mr. S. Z. Shakir, Ms. Tamkeen Masroor, Ms. S. Swathi, Ms. J. Shivani

Contact Information
Email: principal.globalmba@gmail.com | glbm1999@gmail.com 

Website: www.globalmba.co.in
A Study on Influencer Marketing Impact on Fashion Garments || Dr P. YadaiahDOI: 10.55041/IJSREM.NCDTAIM034
Artificial Intelligence in SMEs: Enhancing Business Functions Through Technologies and Applications || Dr. Shama YasmeenDOI: 10.55041/IJSREM.NCDTAIM033
The Convergence of Artificial Intelligence, Consumer Psychology, and Marketing Strategy in the Digital Age || 1 Israr Ahmed Qureshi, 2 Shaik Mudassir AhmedDOI: 10.55041/IJSREM.NCDTAIM032
Human- AI collaboration and Talent Management || 1Dr. Mariah Tahseen, 2 Safia JabeenDOI: 10.55041/IJSREM.NCDTAIM031
Artificial Intelligence and Entrepreneurship in the Indian Context: Future Research Directions and Opportunities for New Business Models || S. Gousia Begum, 2 Ayesha KhatoonDOI: 10.55041/IJSREM.NCDTAIM030
Artificial Intelligence and Entrepreneurship || 1T. GaneshDas, 2 ShaikAfreen BegumDOI: 10.55041/IJSREM.NCDTAIM029
Achievements and Sustainability || 1Dr. Razia Sultana, 2 Hania HabeebDOI: 10.55041/IJSREM.NCDTAIM028
Influencer Marketing in the Digital Age || 1A. Swathi, 2 Syeda Firdous SultanaDOI: 10.55041/IJSREM.NCDTAIM027
A Comparative Study of Artificial Intelligence in Financial Forecasting and Financial Planning || 1Prof.Ilyas-ur-Rahman, 2 Ibrahim Tanveer ShareefDOI: 10.55041/IJSREM.NCDTAIM026
AI in Customer Segmentation and Targeting || Dr. Salma Jahan Siddique, 2 Sadaf JahanDOI: 10.55041/IJSREM.NCDTAIM025
AI in Marketing || 1 S. Vasavi, 2 Nausheen FatimaDOI: 10.55041/IJSREM.NCDTAIM024
Artificial Intelligence in System || 1D. Satish Kumar, 2 Shaik ZaheraDOI: 10.55041/IJSREM.NCDTAIM023
AI in Financial Forecasting & Planning || 1Prof.Khaleeq-ur-Rahman, 2 JameelaDOI: 10.55041/IJSREM.NCDTAIM022
Digital Transformation, Emotional Wage, and Employee Well- Being in Dark Stores: A Conceptual Framework || Hitesh Bhoi 1 , Pretty Bhalla2DOI: 10.55041/IJSREM.NCDTAIM021
Customer Loyalty as a Mediator of Online Shopping Experience and Impulse Buying: A Comprehensive Literature Review || Surendra Bahadur Shahi*, Sourabh Kumar*, Maninder Singh*DOI: 10.55041/IJSREM.NCDTAIM020
Implementation of Microbe Prediction Using Machine Learning Algorithms || Dr. SUDHA KATKURI, Dr. D. HEMA LATHA, Dr. D. RAMA KRISHNA REDDYDOI: 10.55041/IJSREM.NCDTAIM019
Artificial Intelligence–Driven Customer Segmentation for Electric Two-Wheeler Adoption: Evidence from Hyderabad’s Urban Market || Dr. K.C. UDAY KIRANDOI: 10.55041/IJSREM.NCDTAIM018
Block chain Technology and Its Transformative Potential in the Indian Real Estate Sector || Dr. T. MamataDOI: 10.55041/IJSREM.NCDTAIM017
Artificial Intelligence and Its Influence on Medical Tourism: An Empirical Study || Dr. Naiymunnisa BegumDOI: 10.55041/IJSREM.NCDTAIM016
The AI Driven Future of Management: Trends and Insights || K. Jeevan KumarDOI: 10.55041/IJSREM.NCDTAIM015
Impact of Artificial Intelligence on Financial Behavior of Individual Investors in Emerging Markets || Sonthi SwathiDOI: 10.55041/IJSREM.NCDTAIM014
Consumer Perception towards Associated Auto Service || Sukanya Metta,2 D. Venkat KalyanDOI: 10.55041/IJSREM.NCDTAIM013
Artificial Intelligence in Marketing: An Overview of Applications, Benefits and Emerging Trends || Mohammed Abdul Lateef Siddiqui,Bakhtiyaar Ahmed ShahzadDOI: 10.55041/IJSREM.NCDTAIM012
Competency Mapping for Organizational Effectiveness || MK LAKSHANA , P. NiveditaDOI: 10.55041/IJSREM.NCDTAIM011
Digital Payments and Transactional Banking: Transforming the Banking Ecosystem in India || Sugandh KourDOI: 10.55041/IJSREM.NCDTAIM010
Blockchain in Financial Services: An AI-Driven Transformation || P. Bhavani Sri VaishnaviDOI: 10.55041/IJSREM.NCDTAIM009
A Study on the Role of Artificial Intelligence (AI) In Talent Acquisition and Recruitment || Asritha KaretiDOI: 10.55041/IJSREM.NCDTAIM008
Investment Patterns in Emerging Fintech Sectors: Trend Analysis Using Venture Capital and Private Equity Databases || K. SATHISH1, Dr. C. KATHIRAVAN2DOI: 10.55041/IJSREM.NCDTAIM007
Enhancing Employee Engagement through Digital Employee Experience: Evidence from Organizations in Hyderabad || Dr. Sandya Rani DyagetiDOI: 10.55041/IJSREM.NCDTAIM006
AI- Driven Talent Management || G. Shashi RekhaDOI: 10.55041/IJSREM.NCDTAIM005
Robotic Process Automation in Accounting: A Managerial Framework for Task Selection and Implementation || Dr. K.S.RAJASHEKAR REDDYDOI: 10.55041/IJSREM.NCDTAIM004
AI Driven Market Research and Insights || ARJUMAND FATIMADOI: 10.55041/IJSREM.NCDTAIM003
AI-Driven Talent Management Practices: Evidence from Organizations in Hyderabad || Dr. P. NageshDOI: 10.55041/IJSREM.NCDTAIM002
Managing Hybrid Workforces: Challenges and Best Practices for Managers || M.A. Sharmila,Fasi Ur RehmanDOI: 10.55041/IJSREM.NCDTAIM001

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