A Brief Study on Indian Startups- Analytic Research on the Success and Failure Factors of Swiggy, Boat, Doodhwala, And Shopx

A Brief Study on Indian Startups- Analytic Research on the Success and Failure Factors of Swiggy, Boat, Doodhwala, And Shopx

Dr.D. Praveenadevi, Assistant Professor, Business School, Koneru Lakshmaiah Education Foundation (Deemed to be University), Andhra Pradesh, India.

 Mohammad Nazia, Business School, Koneru Lakshmaiah Education Foundation (Deemed to be University), Andhra Pradesh, India.

 Y.V. Srilekha, Business School, Koneru Lakshmaiah Education Foundation (Deemed to be University), Andhra Pradesh, India.

P. Meghana, Business School, Koneru Lakshmaiah Education Foundation (Deemed to be University), Andhra Pradesh, India.

 B. Snehitha, Business School, Koneru Lakshmaiah Education Foundation (Deemed to be University), Andhra Pradesh, India.

Abstract

India’s startup ecosystem has witnessed unprecedented growth in recent years, emerging as one of the most dynamic and fast-paced environments globally. This research paper examines the primary factors leading to the high failure rate of Indian startups, focusing on familiar challenges such as inadequate business models, poor product-market fit, cash flow problems, regulatory hurdles, and inefficient management. Through case studies of successful ventures like Swiggy, and BoAT, this paper highlights critical success factors that have enabled these companies to thrive, including data-driven decision-making, customer-centric strategies, adaptability, and strong strategic partnerships.

The study also explores the pivotal role of venture capitalists (VCs) in shaping startup trajectories, from early seed funding to advanced growth stages. Additionally, the paper delves into the influence of Indian government initiatives, such as Startup India and the Atal Innovation Mission, in fostering a supportive ecosystem that encourages entrepreneurship and innovation.

Keywords: Entrepreneur, Start-up, Economy, Future market, Challenges