A COMPARATIVE STUDY OF OLA AND UBER SERVICES AFTER COVID-19 SPECIAL REFERENCE TO DELHI NCR

A COMPARATIVE STUDY OF OLA AND UBER SERVICES AFTER COVID-19 SPECIAL REFERENCE TO DELHI NCR

Vikram

Assistant Professor

Shaheed Bhagat Singh Evening College, University of Delhi

ABSTRECT

Ride hailing services created a reform after appearing of Ola and Uber in Indian market introduced to the Indian market in 2004 with Ola Services and became popular among urban consumers, but a big change occurred in 2019 when Covid-19 was existence. Demands reduced Companies now use different strategies to attract customers as well as retain their older customers. The study emphasized on identifying differences between Ola and Uber customers, and data was collected using a structured questionnaire. Data was collected from professionals who worked in Delhi different area. After collecting data, analysis shows that women prefer Uber to Ola services, but when it comes to safety, consumers feel safer with Ola than Uber. This paper and studies can help ride-hailing services to help for future marketing strategies. It tends to find out the different perceptions of customers from satisfaction point of view and compares them simultaneously.