A MARKET SHARE ANALYSIS OF ELECTRIC BIKE – A CASE STUDY

A MARKET SHARE ANALYSIS OF ELECTRIC BIKE – A CASE STUDY

Dr. Shaheeda Banu S1

Professor

Department of Management Studies, Ballari Institute of Technology & Management, Ballari. Affiliated to Visvesvaraya Technological University, Belagavi.

Prof. Ravi Kumar J S2

Asst. Prof.

Department of Management Studies, Ballari Institute of Technology & Management, Ballari. Affiliated to Visvesvaraya Technological University, Belagavi.

Dr.Christopher Raj D3

Professor

Department of Management Studies, Ballari Institute of Technology & Management, Ballari. Affiliated to Visvesvaraya Technological University, Belagavi.

ABSTRACT:

The increased use of non-renewable fossil fuels brings with it environmental problems such as: the “greenhouse effect”, health problems for city delivers and concern over the stability of fuel supply. To move away from this dependence on oil, a vast amount of money is being spent on the development of electrical vehicles (EVs) that may be produced. The aim  is to investigate how consumers learned about electric bikes, how commercials influenced when making purchasing decisions and post sales experience and increase the market share. The consumers learned about electric bikes online, with very few marketing appearing in newspapers or on television. majority of consumers were discovered to be influenced by commercials when making purchasing decisions. majority of clients were discovered to be dissatisfied with the after-sales experience.

Keywords: Awareness; Electric Bikes, Electric Scooters; Electric Bikes; E-Bikes;