A Study of Consumer Satisfaction Towards Online Shopping.
Submitted By
Prince Verma
Enrolment No.: 22041010653
Admission No.: 22GSOB1010720
UNDER THE SUPERVISION OF
Dr. Avdhesh YadavDesignation: Associate Professor,
School of Business
GALGOTIAS UNIVERSITY
Yamuna Expressway, Greater Noida
CHAPTER 1 INTRODUCTION
. Online shopping is the process whereby consumers directly buy goods, services etc. from a seller interactively in real-time without an intermediary service over the internet. Online shopping is the process of buying goods and services from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. Consumers buy a variety of items from online stores. In fact, people can purchase just about anything from companies that provide their products online. Books, clothing, household appliances, toys, hardware, software, and health insurance are just some of the hundreds of products consumers can buy from an online store. Many people choose to conduct shopping online because of the convenience. Online shopping is the only one key in the retail sector for achieving success in the business and for this reason customer satisfaction is also dependent on the services of online shopping. It has been also mentioned in the above section that online shopping provides a strong impact over the customer engagement into the companies. As online shopping is the part of electronic commerce thus every small and big retail company need to implement electronic commerce. The innovation and changes can be brought in the retail sector by the help of online shopping. Online shopping helps in saving the time wasting and for this reason, the customers can purchase several products within a very short duration. The customers can have the opportunity to review checking about the products and brands through this online shopping.
