A STUDY OF CUSTOMER BEHAVIOR WITH REFERANCE TO INTERNET BANKING AT NCR REGION
*Mr. Aryan Sarswat,
** Mr. Sumant Jaiswal,
***Dr. Tej Singh, Associate Professor, School of Finance and Commerce, Galgotias University, Greater Noida,
ABSTRACT
Internet banking services are becoming more popular in the Indian banking sector. The purpose of this research is to investigate the Internet Banking Services of Indian Banking Sectors. In this study, data were gathered from both primary and secondary sources, including bank managers, websites, and other sources. Online banking services include ATM-automated teller machines, personal computer banking, phone banking and mobile banking, and email banking. The study concludes that good regulation can increase the awareness of banking customers.
Banking is a prominent actor in the Indian financial system, with new distribution channels that make it affordable to everybody. With the help of information technology, banks are discovering that a comprehensive internet banking policy is essential for success in the extremely competitive financial services industry. Because of technological advancements and the growing expansion of the internet, an internet banking solution that is more effective and less expensive than traditional branch banking can be built today. Historically, banks have been at the lead of leveraging technologies to optimize their goods, services, and efficiency. They have long used electronic and telecommunications networks to supply a diverse range of value-added products and services. The purpose of this research is to investigate customer satisfaction with internet banking in Karnataka, as well as the challenges that customers face. The study made use of both primary and secondary data. I infer that the consumers are pleased with their online bank in every way. Customers' top worries are security and privacy, owing to an increase in online fraud, cheating incidents, and hacking.
Keywords: Internet Banking, Customer Behaviour, Indian Financial System
