A STUDY OF DIGITAL MARKETING TRENDS IN INDIA

A STUDY OF DIGITAL MARKETING TRENDS IN INDIA

GUIDE - PROF. MR. YASSER KHAN
AKSHAY ANAND
School of Business Galgotias University

ABSTRACT
In order to better understand the shifting landscape of digital marketing trends in India, the goal of this study is to conduct an analysis. Additionally, it provides insights on key changes and new practices that are having an impact on the industry. The purpose of this study is to analyze and evaluate significant trends in digital marketing strategies, platforms, and technologies that have been utilized by businesses in India. For the purpose of carrying out this evaluation, a comprehensive analysis of industry reports, case studies, and the opinions of industry experts is carried out. A number of the most important areas of attention that are now being addressed include the growing significance of mobile marketing strategies, the adoption of data-driven marketing approaches, the advent of influencer marketing, and the expanding value of social media marketing. In addition, the purpose of this study is to analyze the impact that alterations in rules, advancements in technology, and shifting consumer behaviors have had on digital marketing techniques in the Indian market. These findings not only contribute to a more in-depth understanding of digital marketing trends in India, but they also give major insights that can be exploited by firms, governments, and marketers as they navigate the rapidly changing digital world. In other words, the findings of this study offer substantial insights.

Keywords: digital marketing, trends, India, social media marketing, influencer marketing, data-driven marketing, mobile marketing, regulatory changes, consumer behavior.