A STUDY OF SOCIAL MEDIA MARKETING

A STUDY OF SOCIAL MEDIA MARKETING

VANSH GOEL, Dr. Archana Kumari Ghildiyal

 BACHELOR OF BUSINESS ADMINISTRATION

SCHOOL OF BUSINESS

Introduction: social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. These reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever-growing social media industry.

Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Galgotias University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.

Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.