A Study of the Impact of Digital Banking on Satisfaction Level of Customers in India

A Study of the Impact of Digital Banking on Satisfaction Level of Customers in India

Prakshi Aggarwal BBA 3rd year ,

School of Business, Galgotias University, Greater Noida, Uttar Pradesh.

Abstract

In today's environment, where consumers are seeking beyond the conventional approach of going to the bank to complete their banking operations, digital banking is essential. The traditional banking process has been altered by Internet banking, which has also given the banking industry new dimensions. The current condition of digital banking is discussed, along with customers' perceptions of its acceptance in the Indian setting. Digital banking has helped banks run more efficiently and lower costs, but given the current state of the world, there is still a long way to go. This essay offers a thorough examination of how customers perceive and respond to these dramatic changes in banking. On the level of customer satisfaction and their expectations for various digital banking services, a primary survey was carried out using a structured questionnaire. Despite all the difficulties, the study shows that customers are gradually becoming accustomed to the idea of digital banking and that their views on digitization are rapidly shifting.