A Study of Understanding Street Food Consumption Trends Using Analytical Tools in Amravati City
Sayali R. Malatpure
- PG student – Department of Business Administration – SIPNA C.E.O.T., Amravati, Maharashtra, India
Dr. P.A.Gadve – Assistant Professor - Department of Business Administration – SIPNA C.E.O.T., Amravati, Maharashtra, India
ABSTRACT: Street food constitutes a crucial component of the urban food system in India, particularly in tier-2 cities where affordability, accessibility, and convenience significantly influence daily food choices. In cities such as Amravati, street food serves not only as a source of livelihood for informal vendors but also as an essential means of food consumption for students, working professionals, and low- to middle-income groups. Over time, however, rapid urbanisation, changing lifestyles, increasing health awareness, and post-pandemic concerns regarding food safety and hygiene have reshaped consumer perceptions and expectations related to street food.
The primary purpose of this study is to analyse street food consumption trends in Amravati City using analytical tools and to examine whether demographic factors such as age, gender, income, and occupation have a significant influence on consumption behaviour. The study is based on primary data collected from 100 respondents through a structured questionnaire. A descriptive research design was adopted, and data were analysed using percentage Chi-square tests, and graphical representation.
The findings reveal that street food consumption is particularly high among young consumers, especially students, and is primarily driven by taste, affordability, and convenience. Although respondents expressed satisfaction with taste and price, concerns regarding hygiene and cleanliness remain prominent. Statistical testing indicates no significant relationship between demographic factors and street food consumption trends.
Keywords: Street Food, Consumer Behaviour, Business Analytics, Hygiene, Consumption Trends, Amravati City
