A Study on Adoption of Digital Technologies by Enterprise Resource Management for Micro, Small and Medium Enterprises in Amravati, Maharashtra City
Bhoomika Gupta1
Student
Dept. of MBA., Sipna College of Engineering and Technology, Amravati 444607, Amravati (MS.), India
guptabhoomika152@gmail.com
Prof. P.A.Gadve2
Asst. Professor,
Dept. of MBA., Sipna College of Engineering and Technology, Amravati 444607
Amravati (MS.), India
pagadve@sipnaengg.ac.in
Abstract
The adoption of digital technologies has become a strategic necessity for enterprises operating in an increasingly competitive and technology-driven business environment. Enterprise Resource Management (ERM) systems integrate key business functions such as finance, human resources, production, inventory, and customer management into a unified digital platform. For Micro, Small and Medium Enterprises (MSMEs), the effective adoption of digital ERM technologies can significantly enhance operational efficiency, transparency, and decision-making capabilities. The present study examines the level of adoption of digital technologies in Enterprise Resource Management among MSMEs in Amravati city, Maharashtra. The study aims to analyze awareness levels, adoption patterns, perceived benefits, and challenges faced by MSMEs while implementing digital ERM systems. A descriptive research design was adopted, and primary data were collected through a structured questionnaire from 100 MSME owners and managers across manufacturing, trading, and service sectors. Secondary data were obtained from academic journals, government reports, and published literature. The findings indicate that while awareness regarding digital ERM technologies is moderate, the level of adoption remains limited due to financial constraints, lack of technical expertise, and resistance to organizational change. The study concludes that targeted training programs, government incentives, and affordable digital solutions are essential to promote wider adoption of digital ERM systems among MSMEs in Amravati city.
Keywords: Digital Technologies, Enterprise Resource Management, MSMEs, Digital Adoption, Amravati City
