A STUDY ON ARTIFICIAL INTELLIGENCE ENABLED DIGITAL HR TRANSFORMATION IN TRADITIONAL MANUFACTURING ORGANIZATIONS WITH SPECIAL REFERENCE TOSIVASIDU PACKS
Deepika1, , P. Preethika2
Deepika
Assistant Professor,
Department of Management Studies,
Kangeyam Institute of Technology,
Kangeyam – 638108, Tamilnadu, India
Preethika
II-MBA,
Department of Management Studies,
Kangeyam Institute of Technology,
Kangeyam – 638108, Tamilnadu, India
ABSTRACT
The integration of Artificial Intelligence (AI) into Human Resource (HR) functions is rapidly transforming traditional manufacturing organizations by enhancing efficiency, accuracy, and employee experience. This study investigates the effectiveness of AI-enabled digital HR transformation at Sivasidu Packs, Tirupur. The primary objective of the research is to evaluate how AI-driven HR systems influence employee satisfaction, process efficiency, and overall HR service delivery in a conventional manufacturing environment. A descriptive research design was adopted for the study. Primary data were collected from 100 employees using a structured questionnaire, and respondents were selected through convenience sampling. The collected data were analyzed using statistical tools such as descriptive statistics, percentage analysis, correlation, regression, and ANOVA to examine the relationship between AI adoption and employee satisfaction. The findings of the study indicate a strong positive perception of AI-enabled HR practices among employees. A significant majority of respondents reported improved speed, transparency, and accessibility in HR services after the implementation of digital HR tools. The correlation and regression results further confirm that AI-driven HR efficiency has a statistically significant positive impact on employee satisfaction. The ANOVA results also support the overall effectiveness of digital HR transformation. The study concludes that AI-enabled HR systems play a crucial role in modernizing traditional manufacturing organizations.
Keywords: Artificial Intelligence, Digital HR Transformation, Human Resource Management, Employee Satisfaction, HR Analytics, Manufacturing Industry, Automation in HR, Organizational Efficiency
