A Study on Awareness and Adoption of Fintech Services Among Women Professionals in Amravati City
Ishita P. Petkar1 ,Dr. P.A.Gadve 2
Author 1 PG student-Department of Business Administration, SIPNA C.Ο.Ε.Τ., Amravati, Maharashtra, India. ishitapetkar2004@gmail.com
Author 2-Professor- Department of Business Administration, SIPNA C.O.E.T., Amravati, Maharashtra, India. pagadve@gmail.com
ABSTRACT
Financial Technology (FinTech) has emerged as a key driver of digital financial inclusion by transforming traditional financial services through innovative digital platforms. The present study examines the level of awareness and adoption of FinTech services among women professionals in Amravati City, Maharashtra. Using a descriptive research design, primary data were collected from 50 women professionals employed in sectors such as education, healthcare, banking, engineering, and entrepreneurship through structured questionnaires. The study analyzes awareness levels, commonly used FinTech services, and key factors influencing adoption, including convenience, ease of use, security, trust, and peer influence. Secondary data were sourced from academic journals, reports, and official publications. The findings reveal that a majority of respondents possess high awareness of FinTech services, with UPI and mobile banking being the most frequently used platforms. Convenience, time-saving features, and perceived security significantly drive adoption. A chi-square test confirms a statistically significant relationship between awareness levels and FinTech adoption among women professionals. However, limited awareness and security concerns continue to restrict usage among a small segment of respondents. The study concludes that enhancing FinTech awareness through targeted financial literacy programs and trust-building measures can further improve adoption and promote digital financial inclusion among women professionals in emerging urban centers like Amravati.
Keywords : FinTech, Women Professionals, Financial Awareness, Digital Payments, Financial Inclusion.
