A Study on Consumer Awareness of The Distinction Between Frozen Desserts and Ice Cream

A Study on Consumer Awareness of The Distinction Between Frozen Desserts and Ice Cream

RISHI S., B.COM., M.B.A.

MBA (Marketing & Operations) Student., Reg No: 43410371 School of Management Studies,

Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India.

Dr. M. RAJA., MBA., M.Phil., Ph.D.

Assistant Professor, School of Management Studies,

Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

ABSTRACT
This study examines consumer awareness of the differences between ice cream and frozen desserts, focusing on the Sona brand by Kwality Milk Foods Ltd. Surveying 100 respondents in Chennai, it highlights gaps in understanding despite regulatory definitions. The findings stress the need for clearer labeling, with statistical analysis revealing demographic links to awareness.

KEYWORDS
Frozen desserts, Ice cream, Consumer awareness, Branding, Health perceptions, Palm oil, Sustainability, Kwality Milk Foods, Sona, Ethical consumption