A Study on Consumer Feedback Analysis for Product Improvement: An Empirical Study of Pagariya Consumer Food PVT. LTD., Nagpur
Author
Viplavi Nitin Sakhare
Student (MBA Second Year, Department of Business Administration)
Sipna College of Engineering & Technology, Amravati.
Email ID: sakharevuplavi@gmail.com
Abstract
In the rapidly evolving Fast-Moving Consumer Goods (FMCG) industry, consumer feedback has emerged as a strategic asset for product development, innovation, and long-term brand sustainability. This study explores the role of consumer feedback analysis in improving product performance, with special reference to Pagariya Consumer Food Pvt. Ltd., Nagpur. The research aims to measure consumer satisfaction, identify key determinants influencing loyalty, and recommend practical strategies for product improvement based on customer insights.
A mixed-method research design was adopted. Primary data was collected from 100 consumers through structured questionnaires and supported by qualitative feedback from open-ended questions. Secondary data was obtained from journals, research articles, and company sources. Statistical tools such as percentage analysis, mean, correlation, and regression were used to analyze quantitative data, while qualitative content analysis helped identify recurring themes in customer suggestions. The results reveal that product quality, taste, reasonable pricing, and product availability are the primary drivers of customer satisfaction. Packaging, labeling transparency, and brand trust also influence buying behavior. However, consumers expressed the need for improvement in packaging durability, distribution expansion, and introduction of innovative product variants. The study concludes that systematic integration of consumer feedback into product development enhances competitiveness, customer loyalty, and brand reputation. This research provides a practical framework for regional FMCG firms to adopt consumer-driven improvement strategies.
Keywords: Consumer Feedback, Product Improvement, Customer Satisfaction, FMCG, Voice of Customer, Product Development.
