A Study on Consumer Insights and Market Analysis: Blinkit Vs Dmart
Authors:
1) Surya Pratap Kushwaha, Research Scholar, Faculty of Management Studies, Parul Institute of Management and Research, Parul University, Gujarat
2) Shivam Bhat, Research Scholar, Faculty of Management Studies, Parul Institute of Management and Research, Parul University, Gujarat
3) Dr. Satish Gopichand, Assistant Professor, Faculty of Management Studies, Parul Institute of Management and Research, Parul University, Gujarat
ABSTRACT
With the rise of quick-commerce platforms alongside traditional brick-and-mortar retailers, the Indian retail industry has undergone a significant transformation. The purpose of this study is to examine and contrast customer satisfaction, value perception, and behaviour toward Blinkit and D-Mart. Using a structured questionnaire, 302 respondents provided primary data for the study, which was supplemented by secondary data from business publications, research articles, and company reports.
Demographic profiles, frequency of shopping, platform preference, service quality, pricing perception, delivery efficiency, and future shopping intentions are all examined in this study. The results show that D-Mart is favoured for cost, product quality, and large purchases, while Blinkit is preferred for speed, convenience, and urgent purchases. Instead of choosing just one platform, the majority of customers use both depending on their needs and circumstances. The research concludes that Blinkit and D-Mart are not direct substitutes but complementary retail models. The study provides insights useful for marketers, retailers, and policymakers to understand evolving consumer expectations in India’s retail ecosystem. Introduction
India’s retail industry is one of the fastest-growing sectors, driven by urbanization, digital adoption, and changing consumer lifestyles. Traditional retailers like D-Mart have built trust through cost leadership and physical presence, while digital platforms such as Blinkit have revolutionized shopping by offering ultra-fast grocery delivery.
Blinkit operates on a quick-commerce model, focusing on speed, app-based convenience, and hyperlocal fulfilment through dark stores. In contrast, D-Mart follows a low-cost, high-volume retail strategy with strong supply chain efficiency and value pricing. With consumers increasingly exposed to both formats, understanding how they perceive, use, and evaluate these platforms has become crucial.
This study compares Blinkit and D-Mart to analyze consumer preferences, satisfaction, and future shopping behaviour, highlighting how online and offline retail coexist in the Indian market.
