A STUDY ON CONSUMER PERCEPTION TOWARDS UPI APPLICATIONS WITH SPECIAL REFERENCE TO COIMBATORE CITY






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A STUDY ON CONSUMER PERCEPTION TOWARDS UPI APPLICATIONS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Dr. N. Ramya

Associate Professor Department of Commerce with Professional Accounting, Dr N.G.P Arts and Science college, Coimbatore.

Ms. Sandhiya C
Student of III B.Com. (PA), Department of Commerce with Professional Accounting, Dr. N.G.P Arts and Science college, Coimbatore.

ABSTRACT
Unified Payments Interface (UPI) is one of the fastest growing digital payment system through which a user can both send and receive money through a Virtual Payment Address (VPA).Uniqueness of UPI over other digital payment methods like 24*7 and 365 days availability, Easy and convenient to use and secure gateway attracts the customers of service sector. The study is based on the descriptive research design. The study has used both primary data and secondary data for analysis. Primary data collected through questionnaire and secondary data collected through various journals, articles and from Internet. A sample of 120 participants was chosen at random to participate in the study.

Keywords: UPI, Consumer perception, Digital payment

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