A STUDY ON CONSUMER SATISFACTION OF ROYAL ENFIELD WITH SPECIAL REFERENCE TO PAAVAI ENGINEERING COLLEGE






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A STUDY ON CONSUMER SATISFACTION OF ROYAL ENFIELD WITH SPECIAL REFERENCE TO PAAVAI ENGINEERING COLLEGE”

Mrs M BHARANI ESWARI 1, ELAVARASAN M2

1Assistant Professor, Department of MBA, Paavai Engineering College,Namakkal, Tamilnadu,
2PG Student, Department of MBA, Paavai Engineering College,Namakkal, Tamilnadu, India

ABSTRACT
In the present era, customer is the centre point of all the marketing activities and all the players in the market are trying to hold their place in the minds of the consumers. The sat is faction plays an essential role for the success of any business. Branding is around for centuries as a means to identify and differentiate the goods and services of one producer from those of another. It is considered to be the valuable assets of a business. The brands such as ,Royal Enfield are the popular brands in the Two wheeler automobile industry. In this back drop the study has been undertaken to study the satisfaction level of the customers towards Royal Enfield two wheelers in palani taluk.

Keywords: Customer Satisfaction, Royal Enfield

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