A Study on Corporate Social Responsibility and Financial Performance In the IT Companies

A Study on Corporate Social Responsibility and Financial Performance In the IT Companies

Vasanth .G.P

School of Economics and Commerce

CMR University, Bangalore

Ms. Aishwarya P

Assistant Professor

School of Economics and Commerce

CMR University, Bangalore

Mr. Balagopal P K

Assistant Professor

School of Economics and Commerce

CMR University, Bangalore

INTRODUCTION

  The field of corporate social responsibility has grown exponentially in the last decade. More than half of the Fortune 1000 companies issue corporate social responsibility (CSR) reports. A larger number of companies than at any time previous are engaged in a serious effort to define and integrate CSR into all aspects of their businesses. An increasing number of shareholders, analysts, regulators, activists,  labour  unions, employees, community organizations, and news media are asking companies to be accountable for an ever-changing set of CSR issues. There is increasing demand for transparency and growing expectations that corporations measure, report, and continuously improve their social, environmental, and economic performance .There has been a growing of concern for the environment and social issues. More people are becoming aware of the effect they can have on the planet .

 The public pays attention to the different social initiatives taken by companies. Companies are quickly beginning to realize that to have a competitive advantage on the market they need to invest more in social issues. This is evident in the steady growth of social and environmental disclosures. Companies are becoming more transparent regarding how they are being socially responsible. Consequently, this growing concern for our environment has led to a growth in the study of corporate social responsibility (CSR). One area of focus in this field is the effect of CSR on financial .