A STUDY ON CUSTOMER PERCEPTION AND PURCHASE INTENTION TOWARDS SMART WATCHES WITH SPECIAL REFERENCE TO COIMBATORE CITY

A STUDY ON CUSTOMER PERCEPTION AND PURCHASE INTENTION TOWARDS SMART WATCHES WITH SPECIAL REFERENCE TO COIMBATORE CITY

Dr. K. VANAJA¹, Ms. KAVIYA K²

¹Professor and Head, Department of commerce with Professional Accounting, Dr.N.G.P. Arts and Science College

²Student of III B.Com. (PA), Department of commerce with Professional Accounting, Dr.N.G.P. Arts and Science College 

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Abstract - Because this processing occurs outside of conscious awareness, perception appears to be largely effortless despite being dependent on complicated neural system activities.. Customer perception refers to the thoughts, emotions, and assumptions that consumers have about your brand. It is crucial for increasing brand recognition and awareness, as well as customer loyalty and retention. The main objective was to study the consumer behaviour towards Ayurvedic products in Coimbatore city. The study used both the primary data and secondary data. The findings of the study were derived from the data examination and conclusion were provided based on the data examined.

Key Words:  Customer perception, purchase intention Smartwatches.