A STUDY ON CUSTOMER PREFERENCE TOWARDS SATISFACTION AT HINDUSTAN COCA COLA PRIVATR LIMITED, BANGALORE

A STUDY ON CUSTOMER PREFERENCE TOWARDS SATISFACTION AT HINDUSTAN COCA COLA PRIVATR LIMITED, BANGALORE

Author -

Usha. J (1VA21BA054)
2nd year MBA, Department of Management Studies,

Sai Vidya Institute of Technology, Rajanukunte, Bengaluru.

Co-Author –

Dr. Naveen G

Associate Professor, Department of Management Studies,
Sai Vidya Institute of Technology, Rajanukunte, Bengaluru.

ABSTRACT: The abstract of the study titled "Customer Preference and Satisfaction at Hindustan Coca-Cola Beverages Private Limited" examines the dynamic between customer preferences and satisfaction within the context of the beverage industry. The research delves into the factors influencing customer choices and their subsequent levels of satisfaction with products offered by Hindustan Coca-Cola Beverages Private Limited. By employing a comprehensive approach, including surveys, data analysis, and customer feedback, the study uncovers valuable insights into the key determinants that drive customer preferences and the extent to which these preferences correlate with overall satisfaction. The findings of this research contribute to a deeper understanding of consumer behavior and can inform strategic decisions aimed at enhancing customer experiences and maximizing company performance in the highly competitive beverage market.

Keywords: Preference, Satisfaction, Consumer, Behavior, Research.