A Study on Customer Satisfaction in Homefirst Finance

A Study on Customer Satisfaction in Homefirst Finance

1Anbarasu K, 2Mrs. A.Santhiya,
1 Student, 2Assistant Professor,

1Master of Business Administration,

1M. Kumarasamy College of Engineering, Karur,TamilNadu,India

Abstract: This research work titled “A study on Customer Satisfaction in HomeFirst Finance”, was done with the main objective to study on Factors influencing the Customer Satisfaction and to know the customer needs and preferences inorder to assess the customer satisfaction levels. To provide the suggestion for the organization in Customer Satisfaction at HomeFirst Finance. It is descriptive research design. The Primary data has been used to collect data with the help of Questionnaire. The sample size is 120. Tools used in this study is Correlation and Chi square. The major findings are the majority 75% of the respondents are the current customers of the HomeFirst Finance company. The majority 52.5% of the customers are very satisfied with the company services. The suggestions for the betterment of the company is provide the customer feedback collection to create new customer and to retain the existing customers from the competitors. Providing a positive experience for customers can lead to long-term relationships and increased business success for lenders in the competitive home loan market. Create a supportive and inclusive workplace culture where everyone feels valued.

Keywords: Factors Influencing customer satisfaction, customer loyalty, retention, growth opportunities, working environment, customer service.