A STUDY ON CUSTOMER SATISFACTION OF PURCHASE BEHAVIOUR OF LAPTOPS IN SALEM

A STUDY ON CUSTOMER SATISFACTION OF PURCHASE BEHAVIOUR OF LAPTOPS IN SALEM

BHARANI ESWARI M¹, NISHANTHI R²

¹Assistant Professor, Department of MBA, Paavai Engineering College,Namakkal, Tamilnadu,

²PG Student, Department of MBA, Paavai Engineering College,Namakkal, Tamilnadu, India

ABSTRACT

A laptop is machine that manipulates data according to a list of instructions. Modern laptops are based on comparatively tiny integrated circuits and are millions to billions of times more capable while occupying a fraction of the space. Gradually the invention and discoveries are made from time to time has head us to a comfortable world. One such significant is the laptop. The objective of the study is to know access the customer satisfaction of purchase behavior and uses of laptops, cost and performance of laptops and evaluate satisfaction level of the customers towards laptops. The sample size of the study was conducted in local area with 80 respondents through random sampling method. The tools and techniques are used frequency distribution method.  Majority of the members use the laptop for studies. This project aims to analyze the customers’ satisfaction to purchase laptops and to identify the factors influencing the customers to purchase the laptops. A collected data was then analyzed using CHI SQUARE TEST Majority (45.45%) of the respondents’ awareness are through friends & relatives. Majority (37.27%) of the respondents are aware of the hardware configuration in laptop computers.