A STUDY ON CUSTOMER SATISFACTION OF SMALL CARS WITH SPECIAL REFERENCE TO MARUTI SUZUKI PVT. LTD GREATER NOIDA

A STUDY ON CUSTOMER SATISFACTION OF SMALL CARS WITH SPECIAL REFERENCE TO MARUTI SUZUKI PVT. LTD GREATER NOIDA

DR ARVINDER KAUR

TUSHAR

School of Business,  Galgotias University

ABSTRACT

This study delves at the levels of customer satisfaction linked to compact cars, with a specific emphasis on Maruti Suzuki vehicles. In developing economies, little automobiles make up a sizable portion of the market. The varied offerings of market leader Maruti Suzuki meet the demands of a wide range of consumers. In order to gauge client happiness, the study makes use of quantitative and qualitative techniques. Quantitative information is derived from surveys administered to customers who own Maruti Suzuki small cars. The satisfaction levels are measured across various dimensions, including performance, design, comfort, and after-sale care. Nuanced understanding of consumer perceptions and preferences is provided by qualitative insights generated from in-depth interviews and focus groups. Key factors of consumer happiness are revealed by the data, which also identify areas of potential improvement and areas where Maruti Suzuki shines. Customers are most impacted by factors like price, fuel efficiency, reliability, and brand reputation when it comes to their overall pleasure. Also, to help with targeted marketing, the study looks at how demographic and psychographic aspects affect satisfaction levels.

Keywords:- Maruti Suzuki, Customer Satisfaction, Greater Noida