A STUDY ON CUSTOMER SATISFACTION TOWARDS AIRTEL – TELECOMMUNICATION SERVICES

A STUDY ON CUSTOMER SATISFACTION TOWARDS AIRTEL – TELECOMMUNICATION SERVICES

Vidhya Shree.B

Student, Department of Business Administration, C.T.T.E College for Women,
Chennai-11 &

Jayashree. M
Assistant Professor, Department of Business Administration,

C.T.T.E College for Women, Chennai-11

Abstract

Customers are seen as being absolutely necessary for business since no company can survive for an extended period of time without them. In the contemporary world of business, many firms succeed because they work hard to keep their clients away from their rivals. With the fierce rivalry with other businesses, many businesses struggle to keep their consumers, which ultimately results in the demise of the business. In light of the foregoing, this research makes an effort to examine customer satisfaction in relation to Chennai's Airtel Telecommunications. The study's objective is to determine customer satisfaction levels through accurate analysis and interpretation.