A Study on Customer Satisfaction Towards Asian Paints

A Study on Customer Satisfaction Towards Asian Paints

Shahid Hassan
Under The Guidance of Mr. R Pazhanisamy

Master Of Business Administration

School of Business, Galgotias University

Abstract

Consumer psychology is the study of consumer behavior related to purchasing. Examines the customer's characteristics. Color is the basis of full color in human life. The quality of color is about life, it provides beauty and imagination, it makes life better. The paint used in the market is used to create a life of peace and prosperity by providing imagination, beauty and creativity at home. This study aims to understand the satisfaction, preferences and problems faced by  Chandigarh branch customers. The  respondents are 100 people, all men and women. The sampling technique used is convenience sampling. Learning is revelatory. The company may receive money from internal and external sources. Internal capital comes from stocks and retained earnings, while external capital comes from financial institutions, bonds, etc. debt is taken. Once capital is invested in the business, management has the responsibility  to manage the financial business effectively and creatively to achieve all the  objectives of the business.