A STUDY ON CUSTOMER SATISFACTION TOWARDS BAJAJ AUTOMOBILES IN DELHI NCR

A STUDY ON CUSTOMER SATISFACTION TOWARDS BAJAJ AUTOMOBILES IN DELHI NCR

SOURAV SINGH SOLANKI, DR. NISHTHA DWIVEDI

GALGOTIAS UNIVERSITY

The abstract

In order for the car company to gain advertising power, it needs to understand what consumers want in order to come up with a final product that satisfies them in terms of price, quality, and utility. Examining the demand for the particular type of motorbike in the city of Coimbatore, Tamil Nadu, India. There is a high degree of congruence between consumer propensity and actual purchasing behaviour. To do this, a showcase overview was carried out with  one hundred people in the contemplation zone. Authorized merchants should also devise an appropriate notice to attract local clients, and promotional campaigns should focus on reaching the extreme custom. There have been advancements in the two-wheel market thanks to the introduction of the Legend Honda bicycle. The business should introduce a plethora of stylish two-wheelers. After the part, we survey Saint and Saint Honda customers to find out which brand they lean towards. Results about the brand choice of the client are documented. Based on our research, we know that Saint Honda is gaining market share in the two-wheeler industry, and we are curious to see what happens next for Honda.