A STUDY ON CUSTOMER SATISFACTION TOWARDS LAKME PRODUCTS

A STUDY ON CUSTOMER SATISFACTION TOWARDS LAKME PRODUCTS

Dr Preeti Jindal, Shruti Jain
MBA 1st Year (TIAS)

Key words-LAKME COMPANY , CUSTOMER SATISFACTION

Abstract -

The first and most important objective of my study is to know the awareness, perception, customer satisfaction of women of Cosmetic products in Andhra Pradesh and the focus here is on the brand LAKME and the Loyalty enjoyed by it. The study of customer satisfaction is the most important factor for marketing any goods and services. The customer satisfaction suggests how individuals, groups and organizations select, buy, use, and dispose of Goods, Services and Ideas or Experience to satisfy their needs and wants. It also gives clues for improving or introducing products or services, setting price, devising channels etc. The cosmetics sector is one of the best and important sectors at present time. There are a lot of future opportunity in this sector. The increasing trend of different cosmetic products etc add fuels to the market growing opportunity. The demand of cosmetics is not only increase in women but also increasing in men. So, there are many opportunities has been arising and change is made in consumer perception