A STUDY ON DIGITAL MARKETING OF FLIPKART
ARYAN RAO (22GSOB2010182)
UNDER THE GUIDANCE OF DR. RAVI KANT SHARMA
MBA
ABSTRACT
Efficient digital marketing tactics are crucial for companies to succeed in the ever-changing world of e-commerce. Flipkart is one of the most prominent online marketplaces in India, and this study examines their digital marketing strategies. Examining Flipkart's strategy across different digital channels and how they affect the company's brand visibility, consumer engagement, and sales is the main objective of this research. In order to better understand how Flipkart draws in and keeps customers, as well as how to increase engagement and conversion rates, this study analyzes the company's website design and user experience. In addition, it delves into Flipkart's SEO tactics, namely its attempts to rise in the SERPs and target certain keywords. Content marketing campaigns run by Flipkart, such as blog articles, product descriptions, videos, and social media postings, are examined in the research. It delves into the ways Flipkart uses content to captivate its audience and boost sales. The research also examines Flipkart's approach to social media marketing, looking closely at the company's content and interaction tactics across sites like Facebook, Instagram, and Twitter. This study delves into Flipkart's email marketing initiatives, specifically looking at their subscriber segmentation tactics and the content of the emails they send out. Also covered is an examination of Flipkart's paid advertising campaigns, including display, search engine, and social media ads, as well as an analysis of the company's channel allocation strategies. In this case study, we take a look at how Flipkart uses mobile marketing and influencer marketing to boost engagement and sales through its app and its partnerships with influential users. It also checks Flipkart's analytics, which include how well the company uses data to monitor the efficacy of its digital advertising activities.
Keywords: Flipkart, digital marketing, e-commerce, online marketplace, SEO, content marketing, social media marketing, email marketing, paid advertising, influencer marketing, mobile marketing, analytics, user experience, customer engagement, sales optimization, India.
