A Study on E-Commerce and Digital Platform

A Study on E-Commerce and Digital Platform

Ms. Shipra

Department of Management

YIASCM, Mangalore 575 013

Mrs. Colin Janet

Department of Commerce

YIASCM, Mangalore 575 013

ABSTRACT:

Good customer service begins from the top. If the senior people don’t get suitable service, even the strongest links further down the line of customers can become compromised. The customer’s life style and his expectations are ever changing and making them isolated in the safe space that they enjoy. In today’s era due to the increasing technology, getting associated to the people is very much essential. The service providers need to accommodate to the needs of customer instead of beating around the bush. The right product should be provided to the right customer. Buying and selling of the product online has become the trend. E-commerce provides the platform for the smooth functioning of the business where the electronic medium via internet is used. The platform has helped to gain the customer loyalty.

Especially during the time of pandemic where people had limited access to products and services offline, they still could manage to have contactless delivery of goods at their door steps using online applications. E-Commerce operates in various categories of market divisions and it can be used by the customers through their smartphones, personal computers and other smart devices. The various types of goods and services existing in whichever corner of the world is available by a single click of a mouse or a tap on the button at the request of the customer. Customers can buy books, recreational facility, Invest in stocks and financial service etc. through the digital platform. Transaction of currency, resources, and records are also considered as E-commerce.

The paper defines the use e-commerce and digital platform

(Key words: service providers, E-commerce, Electronic medium, internet, customer loyalty)