A Study on Effectives of Personalized Sales Consultation and Product Demonstration at Maruti Suzuki Arena

A Study on Effectives of Personalized Sales Consultation and Product Demonstration at Maruti Suzuki Arena

MR. KUNAL RAJ

PM Student, School of Management Studies, Sathyabama Institute of Science and Technology Chennai, Tamil Nadu, South India.

Dr. J RANI MBA.,

M.Phil., Ph.D. Associate Professor, School of Management Studies, Sathyabama Institute of Science and Technology Chennai, Tamil Nadu, South India

ABSTRACT

This study examines the impact of personalized sales consultations and product demonstrations on customer engagement and purchase decisions at Maruti Suzuki Arena dealerships in India. Amid growing competition in the automobile sector, the research aims to identify strategies that enhance customer satisfaction, trust, and conversion rates. Using a descriptive design, primary data were collected from 110 customers through surveys, supported by literature review. Statistical tools including percentage analysis, ANOVA, Chi-Square, and regression indicate that personalized interactions and demonstrations significantly improve customer satisfaction, brand trust, and purchase confidence. Consultant expertise further enriches the sales experience. The study highlights the importance of tailored sales approaches and recommends enhanced training and integration of digital tools like AR. Limitations include a short study period and limited sample size.

KEYWORDS
Personalized Sales Consultation, Product Demonstration, Customer Engagement, Customer Satisfaction, Purchase Decision ,Consultant Expertise Automobile Industry Maruti Suzuki Arena Sales Strategy Customer Trust Conversion Rate, Augmented Reality (AR) in Sales, Customer Relationship Management Descriptive Research Design ANOVA, Chi-Square