A Study on Exploring Digital Payments in Fin Tech with the Reference of Google Pay Users
Mr. Lokesh. S, B.Com
MBA (Finance and operations) Student, Reg.No:43410256,
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, TamilNadu.
Dr. Sasirekha. K, B.Sc., B.Ed., MBA., PhD
Assistant professor
School of Management Studies,
Sathyabama Institute of Science and Technology, Chennai, TamilNadu.
ABSTRACT
The financial technology (Fintech) industry has changed the way people make payments, with digital payment apps becoming a regular part of daily life. Among these, Google Pay stands out as one of the most popular platforms because it offers fast, secure, and easy transactions. This study explores how people use Google Pay, why it has become so widely adopted, and what challenges users face. It looks at how digital payments are reshaping how people handle money and how they help build trust in online transactions. The research highlights the main reasons behind Google Pay’s popularity—such as its simple user interface, strong security features, and the way it makes financial services more accessible to everyone, including those who previously had limited access to banking. At the same time, it also points out common issues like poor internet connectivity, risks of online fraud, and technical problems that users may experience. Additionally, the study shows how ongoing fintech innovations continue to improve user experience and make digital transactions even more efficient and user-friendly. By focusing on Google Pay users, this research gives useful insights into how digital payments are evolving in India and what the future of financial technology might look like in a fast-moving, cashless economy.
Keywords: Fintech, digital payments, Google Pay, user behavior, transaction security, ease of use, financial accessibility, online transactions, fraud risks, network connectivity, technical issues, digital economy, cashless society, financial technology, user experience, India, payment apps, financial inclusion, mobile payments, fintech innovation.
