A Study on Green Emerging Startups for Energy, Agriculture, And Waste Management in Tamil Nadu
M.Anjuka1
Ph.D Full Time Research Scholar
Department of Corporate Secretaryship
Faculty of Management
Alagappa University, Karaikudi-630004
E-Mail Id: anjuka1307@gmail.com
Dr.K.Ganesamurthy2
Assistant Professor
Department of Corporate Secretaryship
Faculty of Management
Alagappa University, Karaikudi-630004
E-Mail Id: ganesamurthyk@alagappauniversity.ac.in
Abstract
The emergence of eco-startups in Tamil Nadu represents a critical pathway towards sustainable regional development amidst growing environmental challenges such as climate variability and resource scarcity. This study investigates the sustainable strategies that underpin the success and scalability of green startups in Tamil Nadu by examining contextual factors including policy frameworks, technological innovation, socio-economic dynamics, and natural resource management. Employing a qualitative exploratory approach based on secondary data analysis, case studies, and policy review, the research highlights key strategic domains such as renewable energy adoption, circular economy practices, sustainable agriculture innovations, water resource management, and green consumerism. Findings reveal that while Tamil Nadu’s supportive renewable energy policies and entrepreneurial culture facilitate green startup growth, ongoing challenges include financing gaps, uneven policy implementation, and limited consumer awareness. Recommendations emphasize integrated institutional support, inclusive business models engaging women and rural communities, effective marketing strategies, and alignment with indigenous knowledge systems to bolster ecological and economic sustainability. This paper contributes to the nuanced understanding of green entrepreneurship in Tamil Nadu, offering actionable insights for policymakers, investors, and ecosystem builders aiming at sustainable economic transformation.
Keywords Eco-startups, sustainable strategy, green entrepreneurship, Tamil Nadu, renewable energy, circular economy, sustainable agriculture, water management, inclusive innovation
