A study on how Instagram Marketing influences customers to take E-Service marketing from e-commerce industries

A study on how Instagram Marketing influences customers to take E-Service marketing from e-commerce industries

Surjadeep Dutta*, Arivazhagan.R**, Shyamaladevi.B***

Research Scholar, Associate professor, Assistant Professor

College of Management, SRM Institute of Science & Technology, Kattankulathur.

Email Id- surjadeepdutta@gmail.com

Abstract

            Using Instagram for business can increase audience engagement, increase revenue, and promote brand exposure. Finding customers where they are already spending time is a great strategy. Additionally, it can give you important audience information that you can apply to all of your marketing strategy plans. One of the best platforms for keeping in touch with clients is social media. They give you the opportunity to solicit input from your audience via likes or comments, engage them with compelling material, inform them about exclusive deals, and more. Instagram Ads Manager, often known as Facebook Ads Manager (since Instagram is owned by Facebook), helps customers develop an integrated advertising strategy. When developing your ad strategy, it aids in the definition of your advertising campaign objectives and target market. The practice of producing high-quality, branded editorial content across all media platforms and media channels with the goal of fostering meaningful connections with consumers and achieving quantifiable success for businesses is known as content marketing which is the support for creating Instagram Ads Campaign. The primary aim of the study is to understand on how Instagram Marketing influences customers to take E-Service Marketing from e-commerce industries..  A structured Questionnaire was Prepared and survey was taken from 120 respondents.

Keywords: Content Marketing, Instagram marketing, Instagram Ads, Social Media Marketing.