A Study on How Social Media Marketing Affect the Consumer’s Behaviour

A Study on How Social Media Marketing Affect the Consumer’s Behaviour

Nancy Chauhan (21slam1010020)

Under The Guidance Of:

Ms. Neha Verma

Galgotias University, Greater Noida

ABSTRACT

Future empirical study on the impact of social media on consumer decision-making can be built upon the premise of this article. How social media use affects experiences is a central question in the quantitative study. Client sentiments regarding items and services are being influenced by outsiders in advanced places, which is impacting conclusions in the unconnected area. Since advertisers have no influence over the timing, content, or frequency of consumer discussions on the web, social media networks have piqued users' interest in making purchases. Using social media impacts customers' happiness across the entire shopping process, from discovering products to researching them, choosing one, and finally, after the purchase, thinking about it. Social media marketing puts the spotlight squarely on the customers, who in turn provide marketers more opportunities to engage with them and learn how they can benefit their companies.

Keywords: Social Media Management, Buying Behavior on Smart Phones, Female Students School of Health Technology