A Study on Impact of Data Mining in Business Decision Making in Naethra Technologies Private Limited
Gugan C S1, Dr. Joyce R2
1MBA(Finance and System), Reg. No: 43410315
School of Management studies
Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India - 6000119
2Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India – 600119
ABSTRACT
This study plays an important role that Data Mining plays in Nathra Technologies Private Limited to improve the business decision. In today's digital scenario bombed companies with large data, which makes it important to remove valuable insights. Techniques such as classification, clustering and association in data mining reveal hidden patterns, trends and compounds within a wide dataset. In Naethra Technologies, these play an important role in streamlining insight operations, greed up customer behavior and increasing strategic plan. Research has emphasized how decision -making based on data can lead to more efficiency, more accurate targeting and low risk to the market and low risk. By checking the case study and real examples from the company, the study shows important benefits that bring decision -making processes for data mining. It also indicates challenges such as data quality, integration problems and need for skilled professionals. Conclusions suggest that effective use of data mining units can provide a competitive advantage and can promote permanent trade development. In summary, the study emphasizes the transformation effects of data mining in today's commercial world.
KEY WORDS
Data Mining, Business Decision Making, Naethra Technologies, Data Analysis, Predictive Analytics, Pattern Recognition, SPSS, Strategic Planning, Business Intelligence, Data-Driven Decisions, Information Technology, Operational Efficiency, Knowledge Discovery, Big Data, Decision Support Systems, Data-Driven Strategy.
