A STUDY ON IMPACT OF LOGISTICS PERFORMANCE ON ORGANISATION DEVELOPMENT IN SARVAM LOGISTICS PVT LTD
MR.DHINAKARAN V, MS.NIRMALA C
FACULTY OF MANAGEMENT STUDIES,
KARPAGAM COLLEGE OF ENGINEERING, COIMBATORE-641032.
ABSTRACT
Organizational development enables a company to continually improve its processes and offerings. By helping make strategic choices in all activities that the organisation does, it helps improve efficiency. This tends to produce better outputs with the same or reduced levels of inputs. Organization Development has importance for employers and employees. The main aim of the study is to analyses the impact of logistics performance on organisational development with special reference to Sarvam Logistics India Pvt. Ltd., Coimbatore. This study is to analyse the logistics management on employees’ performance, marketing performance, financial performance and profitability, supply chain management strategy of the organization. The sample of this study is 120. This study empirically looked at the relationship between logistics performance and organisational development. Descriptive research method and convenience sampling technique have been adopted in the study. Primary data and secondary data have been used to collect the data. Questionnaire has been framed to collect the primary data. The sample size of the study is 120. Data is collected only employees of the company. Sampling unit is Coimbatore. Simple percentage analysis, Chi square analysis and correlation have been applied to reach the findings of the study. The results of this study support the broad contention that manufacturers should focus on strengthening the logistics performance in which they operate. Successful adoption of a logistics management strategy requires a supply chain focus and efforts by managers to strengthen linkages with both suppliers and customers. These stronger relationships result in improved performance of logistics related functions such as supply chain, purchasing and selling. In this particular case, an effective logistics performance resulted in improved productivity and profitability, which in turn led to improved organisational performance.
