A Study on Impact of Quick Commerce on Grocery Buying Behaviors in Amravati
Prasad Chandrakant Wuike1, Dr. Poorva S Godbole2
Author 1 - PG student – Department of Business Administration, SIPNA C.O.E.T., Amravati, Maharashtra, India.
Author 2 – Professor/Associate/Assistant Professor – Department of Business Administration, SIPNA C.O.E.T., Amravati, Maharashtra, India.
ABSTRACT
Quick commerce (Q-commerce) has emerged as a disruptive model in the retail sector, offering ultra-fast delivery of groceries and daily essentials through digital platforms. This study examined the impact of quick commerce on grocery buying behavior of consumers in Amravati city. The objective of the study was to analyze changes in purchase frequency, spending patterns, store preference, and customer satisfaction due to the adoption of quick commerce services.
The study adopted a descriptive research design and was based on primary data collected from 200 respondents using a structured questionnaire. Secondary data were sourced from research articles, industry reports, and online publications. The collected data were analyzed using statistical tools such as percentage analysis, mean scores, and chi-square tests.
The findings indicated that factors such as convenience, faster delivery, time savings, and attractive discounts significantly influenced consumers to prefer quick commerce platforms for grocery shopping. The study revealed a noticeable reduction in frequent visits to traditional grocery stores, especially for urgent and small-value purchases; however, physical stores continued to play an important role for bulk and routine shopping. Overall, consumers reported a high level of satisfaction with quick commerce services.
The study concluded that quick commerce has a significant influence on grocery buying behavior in Amravati and is reshaping consumer expectations in urban retail markets. The findings provide useful insights for retailers and service providers to design effective strategies in competitive retail environments.
Keywords:
Quick Commerce, Grocery Buying Behavior, Consumer Preferences, Online Grocery Shopping, Purchase Frequency, Customer Satisfaction, Urban Retailing, Amravati City
