A Study on Impact of Social Media on Productivity of College Students
Author Name: Vinamra Saxena
Course: BBA
College Name: Amity University Lucknow Uttar Pradesh
Email ID: vinamrasaxenalucknow@gmail.com
ABSTRACT
Social media has become an essential aspect of daily life in today's rapidly evolving digital world, particularly for college students. Once primarily used for communication and entertainment, platforms are now closely linked to education, knowledge sharing, and personal growth. College students spend a large portion of their everyday time online, making them one of the most active groups on social media. The topic of whether social media helps students in their academic endeavors or causes barriers that lower their productivity has become crucial due to its increasing use. The goal of the current study is to comprehend the total effect of social media on college students' productivity by carefully analyzing both its advantages and disadvantages.
This study's primary goal is to investigate how social media affects students' time management, concentration, study habits, and general academic achievement. This study examines how social media's effects vary depending on how students use it, rather than assuming that it is entirely positive or detrimental. Understanding students' behavior, daily usage habits, and individual social media experiences is the main goal of the study. By doing this, it aims to offer a practical and realistic perspective on the matter rather than a biased judgement.
Primary data for this study was gathered using a mix of survey and interview techniques. A series of straightforward questions concerning their use of social media, such as how much time they spend online, why they use various platforms, and their experiences with interruptions during study sessions, were posed to college students. Additionally, interviews were done to learn more about the opinions of students regarding how social media impacts their focus, drive, and output. A more thorough grasp of the subject was made possible by the utilization of both quantitative and qualitative data.
Key words: social media, student productivity, college students, time management, academic performance.
