A Study on Impact of Social Media Towards College Students with Special Reference to Coimbatore City
Harish. K
Department of Management Studies
Dr. N.G.P College of Arts and Science
Under the Guidance of
Dr. A. Ragukumar
Associate Professor
Department of Management Studies
Dr. N.G.P Arts and Science College
Coimbatore
Ms. V. Santhiya
Assistant Professor
Department of management Studies
Dr. N.G.P arts and Science College
Coimbatore
ABSTARCT
Social media has become an integral part of students' lives, influencing their academic performance, social behavior, and mental well-being. This study examines the various factors affecting college students' engagement with social media and its impact on their academic and personal lives. Key aspects explored include the influence of social media on academic performance, social interactions, time management, and psychological effects.
The research employs a mixed-method approach, combining qualitative and quantitative data collection techniques. Structured surveys were administered to college students in Coimbatore City, and the data was analyzed using statistical tools such as percentage analysis and chi-square tests. The findings highlight both the positive and negative impacts of social media, including its role in enhancing knowledge sharing and communication while also contributing to distractions and reduced productivity.
This study contributes to the existing literature by providing insights into the behavioral patterns of students concerning social media usage. The results offer actionable recommendations for educators, policymakers, and parents to help students maintain a balanced approach toward social media. Ultimately, the study aims to assist in creating guidelines that foster productive and responsible social media usage among college students, enhancing their overall academic and personal development.
