A Study on Investors' Awareness Toward Preferences in Capital Market Investments
Dr. Ajit Kumar,
Associate Professor, Management, Mittal School of Business
Nikita Shah
, MBA, Management, Mittal School of Business
Sandeep H Madhav,
MBA, Management, Mittal School of Business
Ajit Kumar,
MBA, Management, Mittal School of Business
ABSTRACT
The research investigates money market investor preferences through investigation of investor awareness together with financial literacy and risk lenience on investment choices. The research evaluates investment choices based on educational fickles by examining The research investigates money market investor preferences through investigation of investor awareness together with financial literacy and risk lenience on investment choices. The research evaluates investment choices based on educational fickles by examining higher and lower-level investment options. The study gathers survey and interview data from primary sources and uses secondary data from published literature research. Perception of financial concepts enables understandingable investors to allocate funds into multiple investment vehicles including mutual funds together with equities because of their educational attainment. Individuals with basic financial understanding tend to pick defense-oriented investment choices that consist of fixed deposits alongside government securities.
The study shows investors require precise financial education curriculums that provide them with needed financial understanding for better investment practices. According to the research findings investors require investment products that match their personal risk lenience preferences. The initiatives drive market enhancement by delivering educational programs which attract more investors to money markets.
The research data directs policy creators as well as financial institutions and market supervision bodies to develop initiatives that enhance investor participation and financial inclusion. Numerous options derived from this study serve to construct investor trust by improving decision-making quality for an active inclusive money market that promotes financial sector development and stability.
