A STUDY ON ORGANIZATIONAL CULTURE ON EMPLOYEE JOB SATISFACTION WITH SPECIAL REFERENCE TO TITAN COMPANY LTD., BANGALORE

Organizational culture, also known as corporate culture, is a strategic intangible scheme that incorporates basic assumptions and values which define the behavior, operation, and activities of an organization. In other words, it’s the general attitude, mood, and motivation, or lack thereof, of the people in the company. Organizational culture represents an company’s common beliefs and concepts that create the social and psychological environment of an organization. In the contemporary business environment, the company culture often contributes to its success, as it is unique and it cannot be transferred to competitors. It can also contribute to its failure. Based on corporate culture, members know how they should perform their jobs, behave, and dress. The objective of the study is to analyse the organizational culture on employee job satisfaction with special reference to Titan Company Ltd., Bangalore. The sample of the study is 120. Descriptive research design and convenience sampling method has been used. Questionnaire has been used as a primary data. Simple percentage analysis, chi-square analysis and correlation statistical tools have been applied to reach the findings of the study. It is found that there is no significant relationship between educational qualification of the respondents and employee involvement. It is suggested that supervisors need to regularly acknowledge and value employees’ contributions to foster job satisfaction. It is concluded that organizations must prioritize the cultivation of a positive culture that fosters collaboration, autonomy, and a sense of belonging among employees to ensure sustained success and employee well-being. It is imperative for organizations to continuously evaluate and adapt their culture to meet the evolving needs and expectations of their workforce in order to thrive in today’s dynamic business landscape.